- Event Communication
- Public Speaking
- Sociology of Mass media & Event
- Intellectual property
- Organisation of event-based projects
- New Media
- Marketing for the Entertainment Industry
- Management for the Entertainment Industry
- Public Relations
- Major Sporting Events
- Methods for setting up sports projects
- Methods for seeking sports financing
|
- Background and development of Sports Lobbying
- Lobbying strategy and techniques
- Communication and relations with institutions
- Sports psychology
- International commercial negotiation in sport
- Ethic in Sports
- National and EU-level lobbying
- International sporting institutions
|
INTERNATIONAL MANAGEMENT OF LEISURE PARKS, CENTRES AND CLUBS
- Management techniques for sport and leisure facilities
- Small Business Management
- Amusement Parks
- Leisure Centers Management
- Methods for seeking finance for setting up projects
- Marketing techniques and development
- New concepts in the leisure industry
- Taking over a business
- Environment management
- Leisure behaviour
- Healthcare professions
- Thalassotherapy - Balneotherapy
- Fitness - Beauty
- Organisation of Golf tournaments
- Management of Golf Clubs
|
COACHING IN SPORTS MANAGEMENT
- Sport Coaching and Leadership
- Human Resources Management
- Communication skills
- Psychology
- Communication & Decision
- Organizational Behaviour
- Scheduling Leagues – Tournament - Championships
- Violence in Sports
- Conflict management
- Recruit and train officials
- Women's Sport
|
BRAND MANAGEMENT
- Characteristics of the sports and leisure industry
- Study of major brands
- Licensing
- Advertising and mass communication
- International Sports Brands
- Communication des marques
- New concepts and trends in Sport and leisure
- Relationnal marketing
- Sponsorship and patronage
- Consumer behaviour towards brands
- Packaging – Design
|
COMMUNICATION AND PUBLIC RELATIONS
- Oral Communication Techniques
- Advertising - Media
- Press Relations - Public Relations
- Written Communication Techniques
- Media Research
- Cross Cultural Management
- Relational Marketing
- Human Resources
- Networks & Telecommunications
- Intercultural Communication
- Business Communication
- Mass Communication
- City Promotion
|
COMMUNICATION – RADIO – TELEVISION
- Sports broadcasting on TV
- Radio entertainment techniques
- Scheduling sports broadcasts
- Producing Sports programmes
- Television entertainment techniques
- TV journalism in sport
- Information techniques (sports press)
- Animation sportive – Animation de manifestations sportives
- International broadcasting in sports
- Production of an audiovisual project
- International press & media
- The economic and socio-cultural challenges for international TV
|
COMMUNICATION AND MULTIMEDIAS
- The Internet for sports journalists
- Using web TV
- Multimedia design and engineering
- Techniques for filmed interviews
- Commentating on sports pictures
- Website design and creation
|