INTERNATIONAL MARKETING Understanding of international marketing with emphasis on hospitality industry applications. Marketing decision - making and understanding complex marketing situations. Planning and implementing marketing programs.   ADVANCED MANAGEMENT Basic problems of management in an international context : the international firms, their strategies and management environment and future. The course is organized around the traditional management functions of planning, organizing, communicating and controlling.   HUMAN RESOURCES The course focus is leadership, management of change, equal opportunity law, organizational and employee development, participative work systems job design, motivation and strategic human resources management.   FINANCIAL ACCOUNTING / CORPORATE FINANCE Sources of finance market ratios. Capital expenditure decisions. Asset replacement decisions, relationship between risk and return. Capital rationing. Gearing, relationships between debt and equity of companies. Working capital management. Cash stocks and credit management. Leasing. Finance and control applied to the international hospitality industry.   INTERNATIONAL BUSINESS LAW Relations �conomiques et internationales. Contrats internationaux. Structure et r�daction contractuelle.   MANAGEMENT INFORMATION SYSTEM This course is designed to meet the challenges of today's advanced studies in field of business and of the on going changes in the modern era of computer Science. This course covers a broad aspect the Computer related information required for a person working in office as a manager or as an end user. Both the persons can be benefited from this course.   TOURISM INDUSTRY MANAGEMENT & ECOCNOMY Managerial and operational techniques required to plan, operate and evaluate. Tourism companies administration, regulation and internal control.   TOURISM SALES & MARKETING Sales strategy applied to Tourism Industry Participants will be provided knowledge of diverse customer groups and the sale process. Business and research, Marketing & Advertising, Promotion, Public Relation.   TRAVEL INDUSTRY LAW    - Law and Fiscality applied to Tourism Industry.    - Law of contracts.    - Bailment's protection of intellectual property.    - Legal rights and responsibilities of Managers.   EVENTS MANAGEMENT    - Logistical Organization of Eventsbr>    - Sociology of Mass Media & Eventbr>    - City Promotionbr>    - Events analysis : Professional Meetings (Congresses, Conferences, Seminars,�), Events (Product Launch, Welcome & Farewell Evenings,�)   INCENTIVE MANAGEMENT Logistical Organization of Incentive Incentive Management is the coordinated use of travel and other awards to help Corporations and other organizational entities increase productivity. Sociology of Mass Media   HERITAGE MANAGEMENT    - Cultural Policy-Making    - Arts Criticism    - Heritage & Cultural Management themes    - Budgeting and Financing Heritage Projects   E-TOURISM The course covers the evolution and economic impact of E-Commerce : Industry strategies tactics, overviews the technologies needed to conduct business on line.   FOCUS MARKETS: New concepts analysis. According to worldwide events and international markets, as:     - Leisure Markets     - Luxury Travels     - Sustainable Tourism Development     - ���������������..