INTERNATIONAL MARKETING Understanding of international marketing with emphasis on hospitality industry applications. Marketing decision - making and understanding complex marketing situations. Planning and implementing marketing programs.   ADVANCED MANAGEMENT Basic problems of management in an international context : the international firms, their strategies and management environment and future. The course is organized around the traditional management functions of planning, organizing, communicating and controlling.   HUMAN RESOURCES The course focus is leadership, management of change, equal opportunity law, organizational and employee development, participative work systems job design, motivation and strategic human resources management.   FINANCIAL ACCOUNTING / CORPORATE FINANCE Sources of finance market ratios. Capital expenditure decisions. Asset replacement decisions, relationship between risk and return. Capital rationing. Gearing, relationships between debt and equity of companies. Working capital management. Cash stocks and credit management. Leasing. Finance and control applied to the international hospitality industry.   INTERNATIONAL BUSINESS LAW Relations �conomiques et internationales. Contrats internationaux. Structure et r�daction contractuelle.   MANAGEMENT INFORMATION SYSTEM This course is designed to meet the challenges of today's advanced studies in field of business and of the on going changes in the modern era of computer Science. This course covers a broad aspect the Computer related information required for a person working in office as a manager or as an end user. Both the persons can be benefited from this course.   SPORTS INDUSTRY MANAGEMENT & ECOCNOMY Managerial and operational techniques required to plan, operate and evaluate. Sport companies administration, regulation and internal control.   SPORTS SALES & MARKETING Sales strategy applied to Sport Industry Participants will be provided knowledge of diverse customer groups and the sale process. Business and research, Marketing & Advertising, Promotion, Public Relation.   SPORTS INDUSTRY LAW    - Law and Fiscality applied to Sport Industry    - Law of contracts    - Bailment's protection of intellectual property.    - Legal rights and responsibilities of Managers   EVENTS MANAGEMENT    - Logistical Organization of Events    - Events promotion    - Sociology of Mass Media & Event    - City Promotion    - Events analysis : Respond to the needs of tenants, coordinate schedules of events, make sure everything is in readiness for individual events...   BRAND & SPORT MANAGEMENT Brand management is the application of marketing techniques to a specific product or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with present and future purchases of the same product.   MEDIAS COMMUNICATION & SPONSORING    - Customized communication solutions are a prerequisite for the success of business.    - Negotiation with event organizers and / or sponsoring partners    - Evaluation & acquisition of partners    - Advertising & mass communication    - Sports broadcasting FOCUS MARKETS: New concepts analysis. According to worldwide events and international markets, as:    - Leisure Markets    - Sports Leadership & Ethics    - Sports & Lobbying    - ������������.