INTERNATIONAL MARKETING Understanding of international marketing with emphasis on hospitality industry applications. Marketing decision - making and understanding complex marketing situations. Planning and implementing marketing programs. ADVANCED MANAGEMENT Basic problems of management in an international context : the international firms, their strategies and management environment and future. The course is organized around the traditional management functions of planning, organizing, communicating and controlling. HUMAN RESOURCES The course focus is leadership, management of change, equal opportunity law, organizational and employee development, participative work systems job design, motivation and strategic human resources management. FINANCIAL ACCOUNTING / CORPORATE FINANCE Sources of finance market ratios. Capital expenditure decisions. Asset replacement decisions, relationship between risk and return. Capital rationing. Gearing, relationships between debt and equity of companies. Working capital management. Cash stocks and credit management. Leasing. Finance and control applied to the international hospitality industry. INTERNATIONAL BUSINESS LAW Relations �conomiques et internationales. Contrats internationaux. Structure et r�daction contractuelle. MANAGEMENT INFORMATION SYSTEM This course is designed to meet the challenges of today's advanced studies in field of business and of the on going changes in the modern era of computer Science. This course covers a broad aspect the Computer related information required for a person working in office as a manager or as an end user. Both the persons can be benefited from this course. BUSINESS POLICIES This course provides the methodology, knowledge and skills you need to assess, manage, develop, and implement effective business processes. Well-written procedures are key to developing well defined processes for conformance with industry standardsand to ensure continual improvement of your management system. INTERNATIONAL ECONOMY Uses the tools and techniques of economic analysis to solve business problems. The course introduces students to the key topics in international economics including trade, capital flows and monetary issues. CRISIS MANAGEMENT Crisis management is crucial when facing a PR nightmare. Make a plan for future use or kick into crisis management mode right now to make the most out of a difficult situation. INTERNATIONAL ORGANIZATIONS Since 1948 with the founding of the United Nations, the world has had a universal global organization to help create and enforce international law and to "end the scourge of war". Today, the creation of new international organizations such as the International Criminal Court and the World Trade Organization bear witness to the fact that new problems in international society demand treatment in law and coordination in world forums. CORPORATE GOVERNANCE "Corporate governance" is a field in economics that investigates how to secure/motivate efficient management of corporations by the use of incentive mechanisms, such as contracts, organizational designs and legislation. INTERNATIONAL RELATIONS International Theory and Methodology, International Politics, International Political Economy, International Security, International Law, and International History. ENTREPRENEURSHIP - Establishment, taking over a business - Franchising - Real Estate Management - Negotiation & Development - Law of contracts - Leadership & Coaching - Legal & Fiscal aspects of Corporate Development - Project Management LOBBYING Students concentrate on the fundamentals of lobbying, including strategy and tactics. Courses concentrate on lobbying the budget process, advanced lobbying strategy, and the management of government affairs in corporations and trade associations. FOCUS MARKETS: New concepts analysis. According to worldwide events and international markets, as : - Euro-Chinese Business - Euro-Russian Business |
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