INTERNATIONAL MARKETING Understanding of international marketing with emphasis on hospitality industry applications. Marketing decision - making and understanding complex marketing situations. Planning and implementing marketing programs.   ADVANCED MANAGEMENT Basic problems of management in an international context : the international firms, their strategies and management environment and future. The course is organized around the traditional management functions of planning, organizing, communicating and controlling.   HUMAN RESOURCES The course focus is leadership, management of change, equal opportunity law, organizational and employee development, participative work systems job design, motivation and strategic human resources management.   FINANCIAL ACCOUNTING / CORPORATE FINANCE Sources of finance market ratios. Capital expenditure decisions. Asset replacement decisions, relationship between risk and return. Capital rationing. Gearing, relationships between debt and equity of companies. Working capital management. Cash stocks and credit management. Leasing. Finance and control applied to the international hospitality industry.   INTERNATIONAL BUSINESS LAW Relations �conomiques et internationales. Contrats internationaux. Structure et r�daction contractuelle.   MANAGEMENT INFORMATION SYSTEM This course is designed to meet the challenges of today's advanced studies in field of business and of the on going changes in the modern era of computer Science. This course covers a broad aspect the Computer related information required for a person working in office as a manager or as an end user. Both the persons can be benefited from this course.   HOPSITALITY INDUSTRY MANAGEMENT & ECOCNOMY Managerial and operational techniques required to plan, operate and evaluate. Hotel administration, regulation and internal control.   HOSPITALITY SALES & MARKETING Sales strategy applied to Hospitality Industry Participants will be provided knowledge of diverse customer groups and the sale process. Business and research, Marketing & Advertising, Promotion, Public Relation.   HOSPITALITY LAW    - Law and Fiscality applied to Hospitality Industry    - Law of contracts    - Bailment's protection of intellectual property.    - Legal rights and responsibilities of the Hotel Managers   ENTREPRENEURSHIP    - Establishment, taking over a business    - Franchising    - Real Estate Management    - Project Management    - Small Business Management    - Leadership & coaching   YIELD MANAGEMENT Is the strategic approach to maximizing profit by monitoring and managing the synergies between pricing, inventory availability and sales. The course covers YM concepts, uses case studies to illustrate application. Creation and analysis of business forecasting is integrated into course content.   ORGANIZATIONAL BEHAVIOR The course will be extended to explore the social-psychological aspects of a behaviour as it exists within an organization. Students will gain and understanding of human behaviour and its relationship to the various aspects of the organizational system. Particular emphasis will be directed towards the development of managerial skills and styles appropriate to the hospitality industry. FOCUS MARKETS: New concepts analysis. According to worldwide events and international markets, as:    - Leisure Markets    - Spa & Resorts    - Luxury Brands    - Sustainable development    - ���������������.