INTERNATIONAL MARKETING Understanding of international marketing with emphasis on hospitality industry applications. Marketing decision - making and understanding complex marketing situations. Planning and implementing marketing programs.   ADVANCED MANAGEMENT Basic problems of management in an international context : the international firms, their strategies and management environment and future. The course is organized around the traditional management functions of planning, organizing, communicating and controlling.   HUMAN RESOURCES The course focus is leadership, management of change, equal opportunity law, organizational and employee development, participative work systems job design, motivation and strategic human resources management.   FINANCIAL ACCOUNTING / CORPORATE FINANCE Sources of finance market ratios. Capital expenditure decisions. Asset replacement decisions, relationship between risk and return. Capital rationing. Gearing, relationships between debt and equity of companies. Working capital management. Cash stocks and credit management. Leasing. Finance and control applied to the international hospitality industry.   INTERNATIONAL BUSINESS LAW Relations �conomiques et internationales. Contrats internationaux. Structure et r�daction contractuelle.   MANAGEMENT INFORMATION SYSTEM This course is designed to meet the challenges of today's advanced studies in field of business and of the on going changes in the modern era of computer Science. This course covers a broad aspect the Computer related information required for a person working in office as a manager or as an end user. Both the persons can be benefited from this course.   EUROPEAN INSTITUTIONS & DECISION MAKING Status - Legal Base - Current Issues - Origins & History - Member States & Successive Enlargements - Economic Status - Structure - Main Policies - Single Market   EUROPEAN LAW    - Sources of Community Law    - Secondary Legislation    - The Process of Legislation    - The General Principles of Community Law   EUROPEAN PROCUREMENT & STRUCTURAL FUNDS Overview of the EU Structural & Cohesion Funds.    - Eligible Projects    - Call for Proposal    - Future of European Cohesion Policy    - Funds available by Country   STRATEGIC EUROPEAN MANAGEMENT & PUBLIC AFFAIRS Public affairs is a catch-all term that includes public policy as well as public administration, both of which are closely related to and draw upon the fields of political science as well as economics. Strategic management is the process of specifying an organization's objectives, developing policies and plans to achieve these objectives, and allocating resources so as to implement the plans.   PUBLIC COMMUNICATION Students studying Public Communication learn to conduct and analyze communication research, produce messages for target audiences, plan and implement media strategies, and explore international and cross-cultural public relations contexts.   GOVERNANCE The aim of this module is to provide an understanding of European governance including the evolution of the institutional architecture of the system and its political dynamics   INTERNATIONAL RELATIONS International Theory and Methodology, International Politics, International Political Economy, International Security, International Law, and International History.   ENTREPRENEURSHIP    - Establishment, taking over a business    - Franchising    - Real Estate Management    - Negotiation & Development    - Law of contracts    - Leadership & Coaching    - Legal & Fiscal aspects of Corporate Development    - Project Management   LOBBYING Students concentrate on the fundamentals of lobbying, including strategy and tactics. Courses concentrate on lobbying the budget process, advanced lobbying strategy, and the management of government affairs in corporations and trade associations.